Ever After

25 Years
of Rethink Rewriting the Story
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The Party

Once upon a time, the story changed.


Step inside an enchanting storybook world at Boobyball Presents: Ever After, a bold reimagining of classic fairytale magic created in celebration of Rethink Breast Cancer’s 25th anniversary.

For one unforgettable night, guests will step into an immersive fantasy filled with shimmering pink hues, dramatic fairytale inspired scenes, enchanting cocktails and whimsical details woven together to honour 25 years of impact. Twists and turns unfold around every corner as chapters of Rethink’s story come to life, celebrating the community, advocacy and support that have shaped the organization over the last two and a half decades. From sparkling forbidden apples hanging from winding vines to glowing pathways leading into dreamlike spaces, the evening blends temptation, mystery and modern fairytale magic into one unforgettable celebration.

For 25 years, Rethink has challenged outdated narratives around breast cancer and created a movement that empowers younger women to feel seen, supported and understood. Ever After is a celebration of that legacy, a night dedicated to rewriting expectations, reclaiming the narrative and proving that the most powerful endings are the ones we create ourselves. Inspired by stories where heroines forge their own path, the evening invites guests to step into a world where you become your own hero and write your own ending.

Whether you arrive in enchanted glamour, fantasy inspired fashion or full fairytale drama, prepare for a night where magic meets celebration at Canada’s most iconic fundraiser. Gather your closest friends and claim your tickets before the clock strikes midnight.

The Details

Boobyball Presents:Ever After25 Years of Rethink Rewriting the Story

Date: October 16, 2026
Time: 8:00 p.m. - 1:00 a.m.

Location: Rebel
11 Polson St , Toronto, ON M5A 1A4

Buy Tickets!

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What to Wear

Think fairytale glamour with a wicked twist.

From enchanted elegance and romantic drama to bold fantasy fashion, this is your chance to interpret the story your way. Metallics, tulle, velvet, sequins, crowns, armour-inspired details, rich jewel tones and statement silhouettes are all welcome.

Whether you arrive as the heroine, the villain or somewhere in between, this is your moment to dress like the main character.

For more inspiration, visit our Pinterest page.

Boobyball on Pinterest

Auction

October 9-16

Unlock enchanted treasures while supporting a powerful cause.

From coveted experiences to magical must-haves, the Boobyball auction is filled with story-worthy finds — all in support of younger women affected by breast cancer.

Subscribe below to be the first to know when the auction is live!

Sign up for Rethink's email

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Sponsors

Thank you to the partners helping us rewrite the story.


Innovation Partner

  • DS+AZ

Impact Partner

  • Without Losing Your Cool

Gold

  • CIBC

Silver

  • dentsu
  • Fresh Wines
  • Gilead
  • Mapleside
  • Parallel
  • Pomp & Circumstance
  • Rebel
  • The Kit

Bronze

  • Monday Girl
  • Sleeman
  • Sapporo

In-Kind

  • Barbet
  • Foodiepages
  • Formula Fig
  • Jaybird
  • Postering Toronto
  • Shiny Apple Cider
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Committee

Co-Chairs

  • Alexandra Hourigan
  • Brianna Nelson

Committee

  • Ali Blasioli Telfer
  • Alison Joutsi
  • Andrea Grand
  • Annie DeCoteau Vogelsang
  • Aya McMillan
  • Callan Rolfe-Hughes
  • Dominique Bisson
  • Erika Ceddia
  • Erin Sawala
  • Fiona O’Brien
  • Kara Branton
  • Liz May
  • Maggie Garrison
  • Margaret Loniewska
  • Michelle Derro
  • Mikeala Bisson
  • Monika Jakarsezian
  • Monika Mann
  • Nicole McRonney-Apaw
  • Patricia Amato
  • Tarot Stephens
  • Ryleigh Ebron
  • Sarah Clarke
  • Steph Stavro-Pearce
  • Sydney Torgov
  • Pilar Adams
  • Vanessa Erlingher Ball
  • Victoria Malisani
Disco Ball

About Us

Boobyball

About Boobyball

Rethink’s signature fundraising event, Boobyball, returns for its most meaningful chapter yet as we celebrate 25 years of Rethink Breast Cancer.

Launched in 2002 by a group of passionate young women supporting their friend Sarah O’Regan after her diagnosis with aggressive, advanced breast cancer at just 23 years old, Boobyball has grown into one of Canada’s most anticipated fundraising events, welcoming up to 2,000 guests annually for a night that blends culture, community and cause. Since its inception, Boobyball has raised more than $5.2 million in support of Rethink Breast Cancer.

This year’s Fairytale theme reflects what Rethink has stood for over the last 25 years: challenging outdated narratives, creating space for younger women to feel seen and supported, and proving that the most powerful endings are the ones we write ourselves.

Sign up HERE to stay up to date on Boobyball 2026 details.

Sign Up

Rethink Breast Cancer

About Rethink Breast Cancer

Rethink Breast Cancer is a registered Canadian charity with 25 years of experience driving education, support and advocacy for younger women affected by breast cancer.

Rethink is known for its bold, culture-shaping approach to challenging the status quo and closing gaps in care. Working alongside patients, healthcare professionals, researchers and diverse partners, Rethink drives real change that addresses the unique needs and experiences of younger women impacted by breast cancer.

More than a charity, Rethink is a movement—revolutionizing what it means to live with and beyond breast cancer.

Learn More

Contact Us

Have questions about Boobyball?
Interested in volunteering?

Contact hello@rethinkbreastcancer.com for more information.